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Air Canada Centre Adds $3 million Digital Signage Network for Advertising and Information |
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News Strategic Integration, the untapped advantage Strata banking and retail 5D visualization... Perspective on American retail banking... Envisioneering Space Envision is a leading international strategic design firm providing 2 and 3 dimensional environmental, graphic and digital solutions that respond to all aspects of the customer experience.
Story of a LogoThe Envision philosophy of Think, Create, Deliver finds a visual expression in our logo. Loosely characterized by the De Stijl style of the 1920's it was designed by Jack Scrivener, a Toronto based graphic designer. |
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Digital signage consultancy DDC utilising the design and detailing services of their sister company Envision orchestrates end to end solution for 320-plus screen network. Working from the cient stated objectives to boost fan experience and drive incremental revenues for building owner/operator Maple Leaf Sports and Entertainment, Envision worked through a series of environmental design concepts, collating and expressing the project Experience Standards through the Envision Strata process to create the final design package. The Air Canada Centre is about to turn on a $3 million digital screen network that will be among the most sophisticated in the sports facility world, using a concept and project plan orchestrated by veteran digital signage consultancy Digital Display & Communications (DDC). The project was built around a media communications plan that sees the fan experience dramatically enhanced, sponsor messaging opportunities boosted and a media sales plan developed that should see the building owner, Maple Leaf Sports and Entertainment, recover its investment in roughly two years. The facility, home to the NHL's Toronto Maple Leafs and NBA's Toronto Raptors, now has more than 320 HD-quality video display monitors installed in a wide variety of configurations in the public areas. The screens serve several purposes, but many are replacing traditional backlit poster advertising boards, enabling MLSE to change messaging by event and on very short notice. Network digital screens give MLSEÕs media department the ability to tailor advertisers and schedules by event and target audience. The screen network is part of a massive $50 million facelift to the landmark facility, which is among the five busiest sports and events centers in the world. This phase of the facelift is now complete with further work to come. |
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Posted: March 5, 2010 |
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